Registering a domain name for a website is critical for establishing the website’s reputation, and therefore the Internet marketer’s. If you’re new to Internet Marketing, there are several technical considerations to make before you can confidently declare that you’re in. A newcomer to internet marketing should recognize the value of a successful domain name.
Internet marketing is a highly competitive sector. If an Internet marketer fails to consider all aspects of Internet marketing that contribute to reputation growth, he or she may fall behind. One quick but powerful way to get a head start is to educate yourself on the importance of a good website domain name. The value of a domain name is nearly identical to how an individual can value his or her name. It will significantly aid in catapulting a website’s popularity.
Now, what are your options for obtaining a successful domain name? Here are some tips and ideas for those new to Internet marketing to help you choose the right domain name for your company’s brand and overall marketing strategy.
To begin, you must understand what a domain name is. Consider the following example: google.com displays a large number of IP addresses. To determine the precise location of a Web Page, an individual can use the domain name in the URL. For those who are unfamiliar, a URL is an acronym for Uniform Resource Locator; it specifies the location of a website’s files on the World Wide Web. It appears as http://www.webopedia.com/TERM/U/URL.html, indicating that the domain name is webopedia.com.
- Su suffixes for domain names include the following:
- com – for corporate purposes
- org – about organizations (nonprofit)
- Edu – Educational establishments
- gov – intended for use by government agencies
- net – for organizations that operate via networks
- mil – about the military
These are some of the suffixes used to denote the top-level domain or TD. For an internet marketer, the most often used suffix for domain names is.com; this suffix indicates that the domain name is primarily for commercial purposes.
After you’ve gained a clear understanding of domain names, the next thing you’ll need to learn is how to select a suitable domain name.
Consider a name that conveys the true nature of your site’s content. Consider the type of products or services you’re promoting before deciding on a domain name that suits your site. Anything easily identifiable and memorable is your best bet here. Naturally, this may vary depending on whether you purchase a domain name for your company or for websites that you plan to flip or create and then sell.
Bear in mind that you should choose a domain name that is as brief as possible. Long names are a no-no, as visitors who arrive at your site via type-in or are referred to as direct visitors are expected to quickly remember your site’s domain name. Digg.com, About.com, and Jott.com are all examples of short, easy-to-remember domain names. Apart from being extremely brief, they adhere to the adage that a domain name should describe the site’s content, goods, or services.
Consider keeping the name as straightforward as possible. Avoid the use of underlines or hyphens; they can confuse potential tourists.
Once you’ve chosen a name, check to see if it’s available. This service is usually provided by web hosting and domain registrars. If extension.com is not open, you can still use other extensions such as.org or.net.
Make at least two domain name plans. If the name you’ve selected is already taken, you can always pick something that sounds appropriate for your website. Here, the trick is to create at least five distinct domain names to ensure that there is always an alternative.
If none of the above strategies work, you can still obtain the domain name, but you will have to purchase it directly from the original owner. You can find out who owns a domain by navigating to this website (http://www.internic.net/whois.html). Ascertain that you have a sufficient amount of money, as the owner will not allow you to purchase it for a low price.
Finally, register the domain name you’ve selected or purchased. However, ensure that the name you choose does not violate any trademarks. If the trademark complies with applicable trademark laws, it is now ready for registration. You should seek out an accredited domain registrar or representative of a web host.
The cost of registering a domain name varies; it can range between $8 and $37. Therefore, you should check out those domain name registrars and web hosts and look for one that will simply ask you for a low price.
Therefore, for the newbie internet marketer out there, these are some of the tips you can use to choose the best domain name for your website. Domain names are critical for your growing business, so choose the best one possible and make it memorable.